When I was buying our Rav Kav bus passes, I handed my teudat zehut to the clerk, who looked at my identity card a moment and then asked, "Your name is Norman?".
It says "shem shel av" (name of father) on that line, so it's not like it's confusing. Except, of course, when it is. "Umm, no, that's my father's name....."